Below we have outlined key areas that often play an instrumental role in shaping initial success. Many founders, especially those working in tech, pay significant attention to the technical aspect of their product while other areas don’t get the same focus and resources.
Business plans, in addition to raising capital, can also be used for other purposes. Successful plans can be tools for decision making, to attract new resources, to motivate partners and be used as an ongoing strategic tool. Far too often business plans are put aside after raising the needed short-term capital. Business plans that really work often represent the perfect balance of technical and business focus.
Are you talking to other businesses, investors, partners, suppliers or consumers? All entrepreneurs have a story behind their startup – but they often underestimate the importance of that story. Entrepreneurs should learn to tell their story in an exciting way. Your messaging needs to be customized to specific target groups. Presentations are both written and verbal, and the willingness to adjust is key.
Despite the uniqueness and of an idea or technology product, there is often room for more specific business knowledge in the areas of finance, operations and marketing. Prioritize operational support in using and refining business plans, market plans and practical communication tasks. Getting coaching assistance can allow you to focus on developing your business core. Effective coaching also enhance quality.
An entrepreneur has to be able to describe the work they’re doing in effective ways. Web and social media are channels that can make a significant impact. Online communication is more than a brochure on the internet. How do you highlight your company’s progress? How do you showcase business, technology, market know-how? Explore online communication in sales and as meeting tools.
Branding is absolutely beyond a logo; it’s how you position your company for your audience. Branding encompasses your vision, messaging, communication channels, communication tools and your visual identity. A market and branding plan that is strategic and yet practical can support growth milestones. How much of what you say will be familiar and how much will you have to explain? Is it a specialist audience? Branding covers multiple angles to help your company to stand out.
How scalable is your business? Scalability goes beyond product and technology. Communications, branding, internal processes and external processes need to work together; if one is not up to par other areas can suffer. Plans should be tools to support decision-making processes, build culture, ensure knowledge-transfer and capture value. Sales, market, finance, communications and business plans are part of a whole.
6 Communication Programs
Creating a vision is exciting, but ensuring that that vision lives, grows and comes to fruition requires patience, skill, and humility. Growing a new business requires nurturing creativity, knowledge and experience.
Many start-ups fail not because of a lack of strengths; they fail because of an inability to properly prioritize, balance multiple targets and address insufficiencies.
Road Map to The Full Service Program
Core20 assists founders, investors and managers in supporting the startup to focus on their core; succeeding with tproducts-, services- and technology development. We offer support with business services that can be time and resource consuming or be neglected.